https://whop.com/activate?code=c2b2b967e256a82e0a956dd975b94ec3595e8b31

I've been installing floors for years and I've seen homeowners get burned by padded quotes. Here's what to actually know before hiring anyone:

Materials cost what they cost.

LVP runs $2–$5/sqft. Hardwood $4–$10/sqft. If a contractor says materials cost 3x that — they're marking up hard.

Labor should be per square foot.

Standard install labor is $2–$5/sqft depending on complexity (stairs, patterns, demo). If you're getting a flat "project fee" with no breakdown, ask for itemization.

Demo and disposal is separate.

Pulling up old tile or carpet adds $1–$2/sqft. Make sure it's itemized.

Always get 3 quotes.

Not because cheap is better — because you need to know the market rate. Then pick whoever gives you the clearest breakdown and communicates well.

We offer free estimates at Middleton Flooring. No upselling, no mystery fees. Just tell us the job and we'll give you an honest number.

→ whop.com/middleton-flooring

Everyone asks me the same question: "Should I go hardwood or LVP?"

Here's what most people get wrong — it's not just about looks.

Hardwood is the premium choice. It adds real resale value, it ages beautifully, and nothing beats the feel underfoot. But it hates moisture, scratches easier than you'd think, and costs more upfront.

LVP (Luxury Vinyl Plank) has come a long way. The good stuff looks nearly identical to real wood, it's waterproof, scratch-resistant, and costs 40-60% less installed. Perfect for basements, kitchens, and high-traffic areas.

My honest take after 1000+ installs:

• Main living areas & bedrooms → hardwood if budget allows

• Kitchens, bathrooms, basements → LVP every time

• Rentals or flips → LVP for durability and ROI

The right answer depends on your space, your lifestyle, and your budget. That's exactly what we figure out during a consultation.

If you're planning a flooring project, book a consultation with us — we'll walk your space and give you a real plan, not a sales pitch.