Hey Townhall 👋
I'm Arjun, founder of Frittu — an AI-powered food and nutrition app live on iOS and Android.
The idea is simple: stop staring at your fridge wondering what to cook. Frittu turns what you already have into personalized, goal-aligned recipes in seconds.
What Frittu does:
Point your camera at your fridge, pantry, grocery cart, or meal kit box — Frittu's AI identifies your ingredients and generates recipes tailored to your cuisine preferences, dietary needs, fitness goals, and how much time you have. No more wasted groceries, no more decision fatigue.
You can also photograph a cooked dish and get an instant calorie and macro breakdown — no logging, no searching, just point and get the answer.
Full feature list:
📸 Fridge & pantry scan — AI identifies ingredients from a photo
🍽 Dish detect & calorie estimate — photograph any meal for instant macros
🧑🍳 AI recipe generation — personalized by cuisine, diet, allergens, cook time, and fitness goals
🌍 Cuisine Explorer — generate authentic recipes from 17 cuisines on demand, no fridge scan needed
📅 Meal Planner — plan breakfast, lunch, dinner, and snacks across the week
📋 Generate Weekly Meal Plan — AI builds a full 7-day plan with a batch cooking schedule
🛒 Shopping List — 3 tabs (Recipe / Meal Plan / Manual), scale quantities for 1–50 servings
📊 Nutrition Dashboard — daily calorie and macro tracking with weekly overview
🔥 Cooking Streak — streak tracking with milestone celebrations
❤️ Favourites & Collections — save and organize recipes into folders
🔄 Dietary Swap — swap a recipe to a different diet (vegan, gluten-free, high-protein, etc.) with one tap
🧪 Ingredient Insights — AI-powered additive and ingredient analysis on packaged foods
📦 Barcode Scanner (Fuel) — scan packaged foods for full macro, ingredient, and allergen breakdown
📤 Recipe Share Cards — beautiful shareable recipe cards
🎯 Goal-aware generation — recipes aligned to weight loss, muscle building, gut health, and 12 other health goals
🔔 Smart reminders — meal planning reminders, dinner nudges, re-engagement nudges
💡 Frittu's Corner — daily tips and food insights delivered story-style in the app
📷 Photo library upload — use existing photos, not just live camera
🧮 BMR/TDEE Calculator — built-in macro goal calculator
Why I'm reaching out:
I'm looking to partner with food and fitness creators with 10k–100k followers who genuinely cook and care about what they eat. Not after a generic paid post — I want people who'd actually use Frittu and show their audience something real.
What the partnership looks like:
✅ Full Pro access free for the entire duration of the partnership
✅ Custom promo code for your audience
✅ Revenue share or flat rate — open to discussing what works for you
✅ Flexible content — one post, a series, stories, reels, whatever fits your style
If this sounds like a fit, drop a reply or DM me. Happy to share a demo and jump on a quick call.
🔗 frittu.app · Available on the App Store and Google Play