FRMLS is a brand identity system that helps you figure out what your brand actually is — then gives you everything to build it.

Most people open Shopify before they know what their brand stands for. FRMLS fixes that
first.

What's inside:

• Brand foundation flow — your why, personality, voice, and direction before you touch a single tool

• Brand identity finder — aesthetic, fonts, colors, and mood shaped by your foundation

• Customized prompt pack — every prompt pre-filled with your brand identity and voice

• Designer prompts — code snippets to build your store around your brand

• Email marketing prompts — welcome, abandoned cart, and launch emails in your brand voice

• Launch checklist — 20 items before you go live

• Store roadmap — visual map of your entire build

• Store inspiration — references from brands that get it right

• Resources — every tool you need, all in one place

One time. No subscription. Yours forever.

Coming soon — free for all members:

• Video walkthroughs for all build steps

• Expanded designer prompts library

• Store examples built with FRMLS

• Common mistakes guide

• Pinterest strategy pack

• Aesthetic analyzer — instant mood, palette, and brand direction from any photo

Buy once. Get everything — including everything coming next.