The math behind a wholesale deal (and why most people overcomplicate it)

Wholesale real estate is simple math that people turn into a spreadsheet nightmare.

Here's the entire formula:

ARV × 70% − Repair Costs = Your Max Offer

That's it. After Repair Value times 0.7, minus what it takes to fix the place. The gap between your offer and what a buyer pays is your assignment fee.

Example:

ARV: $200,000
Repairs: $25,000
Max offer: $115,000
You assign it to a buyer at $125,000
Your fee: $10,000

No money down. No owning property. No mortgage.

The hard part isn't the math — it's doing it fast enough across dozens of leads, generating contracts without a lawyer on speed dial, and keeping your buyer list organized.

That's why we built Wholesign. One system that handles the analysis, the contracts, and the outreach.

If you've been drowning in spreadsheets or paying for overpriced courses that teach what a free YouTube video covers — there's a better way.