I audited over 200 Google Business Profiles for local service businesses last year. Plumbers, dentists, landscapers, HVAC companies, attorneys, cleaning services — you name it.

The pattern was identical almost every time. Three specific leaks showed up on 80%+ of profiles, and they were silently killing lead flow.

Leak #1: The "Ghost Hours" Problem

Your hours say you're open. But your holiday hours are wrong, your special hours are blank, and Google is showing "Hours might differ" to searchers. That warning kills trust instantly. People skip you and call the next listing.

Leak #2: No Services Listed (or the Wrong Ones)

Google lets you list specific services under your categories. Most businesses leave this blank or use generic terms that don't match what people actually search for. If someone searches "emergency AC repair" and your profile just says "HVAC services," Google has no reason to show you.

Leak #3: Zero Response to Reviews

You might have 50 great reviews. But if you haven't responded to any of them — especially the negative ones — it signals to both Google and potential customers that you're not engaged. Review responses are one of the strongest local ranking signals that almost no one takes seriously.

These aren't complicated fixes. Each one takes 15-30 minutes. But together, they can be the difference between 5 calls a week and 25.

I put everything I've learned into the Google Business Profile Lead Generation Playbook — a step-by-step system for finding these leaks, fixing them, and building a profile that generates consistent inbound leads without ads.

$97. One-time. No subscription. Just the system.