If your Shopping campaigns are stuck in disapproval hell, you're not alone — and it's almost never your products. It's your feed.

Here's what's actually killing your campaigns:

1. Mismatched price & availability

GMC crawls your landing page and compares it to your feed. If your site says "$49.99" and your feed says "$49.95" — disapproved. This is the #1 silent killer for Shopify stores.

2. Image policy violations

GMC rejects images with watermarks, borders, overlaid text, lifestyle shots for apparel, or low resolution. Most merchants never read the full policy.

3. Missing or wrong GTINs

If you sell branded products and skip the GTIN, your listings get suppressed. Make up a GTIN and you risk a ban.

4. Vague titles

Your title is your keyword. "Blue T-Shirt" will never compete. "Men's Nike Dri-FIT Short Sleeve Running Shirt — Blue — Size L" will.

5. Wrong Google Product Category

GMC uses your category to determine what queries you're eligible for. Wrong category = wrong audience = wasted spend.

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🔧 FeedFix Academy is a step-by-step course built to fix all of this — with done-for-you Google Sheets templates, Shopify/WooCommerce mapping SOPs, and GMC appeal scripts that actually win.

If you manage Shopping campaigns for yourself or clients, this is the operational infrastructure you're missing.