Gross World

Pulled up to Rex’s new Los Angeles studio and got a full breakdown of what he’s actually building.

We go past the surface of the red characters and airbrushed work and get into the structure behind it, from the Coachella merch moment with I Am Gia to how these collaborations are really coming together.

This isn’t framed as a highlight. It’s a system. How he’s moving from accessible product into higher level fashion without forcing the transition, and what that shift actually looks like in real time.

We also get into what’s dropping later this year and how this next phase is being set up.

If you’ve been seeing the work everywhere and trying to understand what’s actually behind it, this is the full conversation.

We just dropped a new video breaking down a group of emerging brands you probably haven’t heard of yet, but should be studying closely.

If you’re trying to build anything at that level, it’s not random. These brands operate with clear visual languages, consistent product direction, and strong identity systems, a brand bible.

Below are examples worth studying.

Inside the Fugazi Store with Trevor Gorji

We recently pulled up to the Fugazi store in Los Angeles to visit founder Trevor Gorji.

When we arrived, there was a family-style barbecue happening outside the store. Trevor spoke with us briefly about his background and a new project opening this summer called Le Gaz, a café concept connected to the space.

Once we went inside the store it was packed with customers, so we decided to walk through the pieces ourselves and review some of the garments.

Fugazi has built a reputation for strong references, thoughtful sourcing, and attention to detail, and seeing the pieces in person makes it clear why the brand continues to grow.

Watch the full walkthrough and clothing breakdown in the video below.

IF YOU WANNA BUILD LIKE KAI CENAT — WATCH THESE VIDEOS

If you want to move like Kai…

If you want to drop something and have the internet react…

If you want leverage behind the hype…

You need infrastructure.

Not just creativity.

Email aggregation is the real play.

If you don’t understand how to collect, organize, and own your audience — you’re just performing for algorithms.

Study these:

https://www.insidefashiondesign.com/post/color-forecast-spring-summer-2026
Don’t just watch them.

Implement them.

The difference between creators and operators is ownership.

Build the database before you build the drop.

Gross World teaches leverage. Follow for more