Found a video that perfectly captures what I teach inside Growth Lab. Adam Erhart walks through 10 marketing strategies that apply to any business — but they're especially powerful for e-commerce.

https://youtube.com/watch?v=IjS9eTpmhgk

The biggest insight? Most store owners optimize for the wrong metric. They chase ROAS while ignoring the thing that actually determines if their business survives: Customer Lifetime Value.

One repeat purchase can take you from barely breaking even to printing profit. But you need the right funnel, the right email flows, and the right post-purchase strategy to make it happen.

That's exactly what we break down inside Growth Lab Pro — frameworks, teardowns, and live coaching for e-commerce sellers who are done guessing.

I've worked with dozens of e-commerce sellers and the same patterns show up every time.

1. They optimize the wrong metric.

Most store owners obsess over ROAS. But if your AOV is $22 and your CAC is $18, it doesn't matter if your ROAS is 4x — your margins are getting crushed. The real lever? LTV. One repeat purchase changes everything.

2. They scale ad spend before fixing their funnel.

Dumping more money into ads with a 1.2% conversion rate is lighting money on fire. Fix your product page, your offer stack, and your post-purchase flow first. Then scale.

3. They have no retention strategy.

Email flows, SMS, loyalty programs, subscription offers — most sellers set up a welcome series and call it done. The stores hitting $50K+/mo are the ones that treat post-purchase like a second storefront.

If any of this sounds familiar, that's exactly what we break down inside Growth Lab Pro. Frameworks, teardowns, and a community of operators who are actually doing the work.