Most founders I talk to are making the same mistake with paid ads: they're optimizing for clicks instead of revenue.

Here's what I see over and over:

The pattern:

1. Founder launches Meta/Google ads

2. Gets clicks, maybe some leads

3. CAC is through the roof

4. Kills the ads, decides "paid doesn't work for us"

The actual problem:

You're running ads without a conversion infrastructure. No proper attribution, no post-click optimization, no creative testing framework. You're basically throwing money at a wall and hoping something sticks.

What actually works:

• Build your funnel BEFORE you spend a dollar on ads

• Set up proper tracking (server-side, not just pixels)

• Test 5-10 creatives per week minimum

• Optimize for downstream revenue, not top-of-funnel vanity metrics

• Give campaigns 2-3 weeks of data before making decisions

We've helped founders cut their CAC by 40-60% just by fixing these fundamentals.

If your startup is spending $5k+/mo on ads and not seeing ROI — that's exactly what we fix at Prety Much Marketing. Apply and let's talk.