I've audited over 200 small business websites. The same three mistakes show up every time:

1. Ignoring search intent. You're targeting "best running shoes" but your page is a product listing, not a comparison guide. Google knows the difference.

2. Zero internal linking strategy. Your blog posts are islands. If your pages don't link to each other with relevant anchor text, you're leaving authority on the table.

3. Thin local SEO. If you serve a geographic area and your Google Business Profile isn't fully optimized with posts, Q&A, and consistent NAP data — you're invisible in the map pack.

Fix these three things and you'll see movement within 60 days. Not kidding.

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