Create clearer, more effective adverts before you spend money promoting your business.

This free 12-point Ad Creative Checklist helps small businesses review an advert before publishing it on Facebook, Instagram, Google or another platform.

You will check your audience, message, offer, visual, call to action, landing page, mobile experience and measurement plan.

Inside the free guide:
12 practical checks before you publish
A five-minute ad-planning worksheet
Guidance for clearer, more honest ad claims
Simple call-to-action and landing-page tips

Want the full process? This guide is an introduction to the upcoming Small Business Ads Playbook, which will include campaign-planning templates, copy frameworks, testing plans and a 30-day action plan.