First-time dog owners, there are ~90 million dogs in the UK alone, and a huge chunk of those owners had no idea what they were getting into. This problem is evergreen, emotional, and high-urgency.

What's inside:

• Day-by-day first week plan — what to actually do when the dog comes home

• Real cost breakdown — full year 1 estimate with every expense line-itemed

• Feeding guide — busts the grain-free myth, covers dangerous foods, label reading

• Training system — week-by-week commands with the science-backed method

• Health chapter — colour-coded "go to the ER now" vs "wait and watch" symptoms + full vaccine timeline

• 12 myths busted — things every new owner believes that are flat-out wrong

• Interactive checklist — clickable items across 4 time periods (users can check things off!)