Most e-comm brands hit a ceiling around $50K/month and can't figure out why.

It's almost never the product. It's the media buying.

Here's what I see over and over:

1. They scale spend without scaling creative. You can't run the same 3 ads forever. Meta's algorithm needs fresh fuel. We rotate 15-20 creatives per week for our clients.

2. They ignore organic completely. Paid gets you customers. Organic builds the brand that makes paid work better. TikTok and Reels are free distribution — use them.

3. They optimize for ROAS instead of contribution margin. A 3x ROAS on a product with 80% margins is way better than 5x on a product with 30% margins. Yet most brands chase the vanity number.

4. They don't retarget properly. Your warmest leads are people who added to cart and bounced. Most brands either don't retarget them at all, or blast them with the same ad they already saw.

If you're running an e-comm brand doing $10K-$100K/mo and you want someone to actually fix this — that's what we do at Growthline. We handle paid + organic + creative, and we charge a flat monthly retainer so our incentives are aligned with yours.

DM me or check out the Growth Retainer if you want to talk.