Get clear on who you’re actually selling to before you write another line of copy. This Customer Discovery & ICP Workbook is a done-for-you customer research and ideal customer profile spreadsheet template that turns interview notes and buyer signals into a scored, ranked ICP. Delivered as one auto-calculating file that works in both Google Sheets and Microsoft Excel, with no add-ons, macros, or plugins required.

WHO IT’S FOR

• Founders running customer discovery interviews before product-market fit
• SaaS and startup marketers building an ideal customer profile
• Agency owners and consultants qualifying better-fit leads
• Product managers and solopreneurs validating a niche or offer

WHAT YOU GET

• ICP scorecard tab with weighted criteria and automatic fit scoring
• Customer interview tracker with question bank and pain-point logging
• Segment comparison dashboard that ranks your top target segments
• Buyer persona and messaging sheet with a filled sample for reference

HOW IT WORKS

1. Make a copy in Google Sheets or open the Excel version.
2. Enter your interview notes, segments, and scoring weights.
3. Read the auto-calculated fit scores and lock in your ICP.

WHY GROWTORIA
Built by working operators, hand-tested on real customer research workflows, and backed by a human reply within 48 hours.

POLICY
Instant digital download, no physical item. 30-day money-back guarantee. Buy once, no subscription.