The problem

Most founders skip customer discovery because the existing playbooks are 200-page books that don’t ship a single interview.

What’s inside

• Module 1 — Define your hypothesis (4 frameworks + canvas)
• Module 2 — Build your interview script (5 situations, scripts ready to copy)
• Module 3 — Recruit interviewees (outreach scripts, screening questionnaire, incentive logic)
• Module 4 — Run interviews (bias-detection cues, do/don’t checklist, post-call template)
• Module 5 — Analyze & synthesize (N=10/30/100 thresholds, frameworks, ICP canvas)
• Interview Tracker database with 15-field schema

Who it’s for

• Pre-launch founders defining their first ICP
• Pivoting founders rebuilding from customer signal
• Operators replacing intuition with N≥30 interviews

Who it’s not for

• Anyone hoping to ship by next Friday — this takes 4-6 weeks
• Founders unwilling to do their own interviews
• Teams looking for survey templates only

How it’s delivered

Lifetime access to 5 module pages + linked Interview Tracker. Future modules pushed automatically.

Why Growtoria

Built on the workflow that took two SaaS projects from idea to N=30 in three weeks.

FAQ

• Will I get future updates? Yes — lifetime access includes all module improvements.
• Is there a refund? 7-day no-questions-asked via Whop.
• Do I need a Notion account? A free account is enough.
• Can I use for client work? Yes — personal and commercial use both included.