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Collins Profile picture@latercube34·Sep 7

Don't hire a writer before you have ten buyers

Most founders hire a copywriter too early.


You don't have a copy problem. You have an offer problem. A writer can't fix an offer you haven't tested.


Write the first version yourself. Three lines:


  1. Who it's for (one person, not a market)

  2. What they get (the outcome, not the feature)

  3. What stays broken if they don't buy


That's a homepage. That's an email. That's a tweet.


Ship it. Get ten people to pay. Then hire someone to make it prettier.


Until then, the blank page is the product.