I've audited dozens of healthcare ad accounts — peptide brands, senior care facilities, telehealth startups — and the same 3 mistakes show up every time:

1. Running traffic to a homepage instead of a dedicated landing page.

Your homepage has 15 different CTAs. Your ad has one goal. These two things need to match. Every healthcare brand I've helped 2-3x their ROAS started by building dedicated landing pages for each campaign.

2. Ignoring compliance in ad copy.

Meta and Google will throttle or ban healthcare ads that make unapproved claims. But "compliant" doesn't mean "boring." The trick is leading with education and social proof instead of direct claims. Frame the transformation without the promise.

3. Not segmenting audiences by awareness level.

Someone who's never heard of BPC-157 needs a completely different message than someone who's been researching peptides for 6 months. Most brands run one ad to everyone and wonder why CPAs are sky-high.

Fix these three things and your cost per acquisition drops dramatically — usually within the first 30 days.

If your healthcare brand is burning cash on ads that aren't converting, we can help. Care Connect specializes in paid media and social strategy for healthcare companies.