How Much Should You Counter a Job Offer? How to Pick Your Number
Short answer: there's no universal percentage. Your number should come from the market range for the role, where the offer sits in that range, and your leverage. Many people counter somewhere around 5-15% above the offer; the right number for you depends on the three checks below.
Check 1: where does the offer sit in the market range?
Find the range for the same title, level and city (the posted pay range if there is one, plus salary data such as the BLS Occupational Outlook, levels.fyi for tech, or industry surveys).
Offer near the bottom of the range: you have room to ask for the middle or above.
Offer in the middle: a modest counter toward the upper part, backed by one clear reason.
Offer already at the top: base may not move much; ask for non-salary items instead.
Check 2: what's your leverage?
A competing offer (real, not invented)
Hard-to-find skills or experience for this role
They've told you they want you and are moving fast
A current job you're happy to stay in
More leverage = you can aim higher. Little leverage = aim closer to the offer and focus on one or two extras.
Check 3: your three numbers
Walk-away: below this you'd decline or need extras to make it work. Decide it before any call.
Target: what you'll ask for. One specific number (for example $94,000), not a range.
Realistic outcome: usually somewhere between the offer and your target.
Worked example (hypothetical numbers)
Offer: $85,000. Market range for the role in the city: $80,000-$100,000. You have 6 years of directly relevant experience and no competing offer.
The offer is in the lower half of the range, so there's room.
Target: $94,000 (about 10.6% above the offer, still inside the range).
Walk-away: $86,000 base, or $85,000 plus a signing bonus that covers the gap in year one.
Hypothetical example, not a real person.
What to avoid
A counter far outside the market range with no reason behind it
Giving a range ("90 to 95") instead of one number
Bluffing about another offer
Tools
Free 2-minute negotiation brief: your position (Strong / Workable / Needs care): https://claude.ai/code/artifact/82ad3adb-9b9f-4506-968e-81271dde425f
Want your number and email worked out for you? Counter-offer email, target and walk-away numbers and pushback replies within 24 hours, $39, 7-day money-back guarantee: https://whop.com/checkpoint-labs/counter-offer-written-for-you
Related: What to say when asked for salary expectations · How to reply to a job offer email · How to counter a job offer
Not legal or financial advice.
