Your guest said something great at minute 43. You clipped it. Then the clip opened with “Yeah, so, I think…” and people were gone before the good part.

That’s what this kit is for. It’s built for podcasters, coaches and anyone who cuts long conversations into vertical clips, so the hooks are written around real interview moments: stories, strong opinions, mistakes, how-tos, guest highlights. You won’t find “you won’t BELIEVE this” filler in here.

Every template is a fill-in-the-blank shape with a worked example, so you can hear how it sounds before you use it. Honestly, the best hook is usually your guest’s own sentence, trimmed. The templates help you recognize which kind of moment you’ve got and open it properly.

What’s inside

• 120 hook templates in 12 categories (contrarian, mistake, story, number/list, question, curiosity gap, authority, before/after, myth-busting, hot take, call-out, how-to), each with a note on when to use it
• 30 formulas for on-screen text, clip titles and post captions
• A 10-point first-3-seconds checklist to run before you export
• A clip-picking guide: how to find the best 30 to 60 seconds in a transcript, plus a 5-part scoring rubric
• 15 CTA lines that don’t beg
• A 30-day posting calendar
• All 120 hooks as a CSV for Notion, Google Sheets or Airtable

26-page PDF + CSV, delivered as a ZIP. Instant download.

If the kit isn’t what you expected, message me within 14 days of purchase and I’ll refund you.