Most people freeze in a store because they’re buying an object, not a person.

Pick one true thing about them. They stay up too late. They over-make coffee. Their desk is a mess they refuse to fix. Buy around that.

A $70 box with one honest object beats a $200 generic set every time. That’s the whole idea behind A Little Something — ready-made Friend Boxes so you don’t have to turn care into a project.

If you’re shopping for a friend this week, that’s who this is for.