The free path into the craft. Everything you need to learn, read, follow, and practice every day to become a creative strategist worth paying.

What’s inside:

1. What a creative strategist actually does
2. 2. The six skills you need to learn (media buying, strategy, formats, platforms, psychology, the toolkit)
3. 3. The books that will train you (Schwartz, Hopkins, Ogilvy, Cialdini, Sutherland, Halbert, and more)
4. 4. The content creators to learn from
5. 5. The daily practices that build the muscle (swipe file, analysis, scripts, reading)
6. 6. How to actually start in week one
7. 7. Where to go after this guide

For: aspiring strategists, UGC creators thinking about strategy, junior marketers wanting to specialize, anyone trying to break into DTC creative.

When you’re ready for clients, the next step is the $299 paid course: How to Reach $10k/mo in 90 Days.