Most innovation projects don’t fail in the market — they die inside the building from soft words and untagged guesses.

Death Signal Card is a free opt-in leave-behind from Innovation Unpacked (Mike Boysen). One card. Fifteen minutes. Five early-death signals — so polite fog stops funding the next slide.

Part of the Video Topic Instruments doorway line: this video’s free sheet → same-topic full instrument → Coaching Session when politics beat a one-pager.

Inside the PDF + Markdown:

• One-page explainer — what / when / why / how + 15-minute timer (no price on the product files)
• Thin blank checklist — signals 1–5 · worst signal · one clearing move · signatures
• Tiny worked-example appendix — fictional mid-market SaaS (Harborline)

What this is not: a SWOT, pitch kit, internet job-statement form, or permission to start the next idea.

Print the PDF. Fill the blank once. Use the appendix only as a model.

Next step after this free sheet: get the full Death Signal Card instrument ($47) — richer blank + complete Harborline appendix — when you want the whole pass on one initiative:
https://whop.com/checkout/plan_Cy4rGbTyEEDwG

When a page isn’t enough: book a Coaching Session ($1,500 / 90 min):
https://whop.com/checkout/ch_Yqj4lJFboaEIC77/

FREE opt-in · Personal / team leave-behind · Confidential personal use · Innovation Unpacked