A PR/FAQ is a short document you write before you build. You write the announcement as if the product already exists, then test it against the hard questions customers, coworkers and investors would ask.

What you get

• 26-page PDF with fill-in templates for the press release, customer FAQ and internal FAQ (19 questions)
• Every answer rated Solid, Partial or Thin, plus a scorecard with a decision box
• A customer test log and an optional appendix of investor lenses
• Two copy-paste AI reviewer prompts: the skeptical customer and the backing checker

Who it is for

Founders and product teams who want to test an idea on paper, and find the weak spots, before they invest in building it.

The prompts are reviewers, not writers. The thinking has to be yours, and you need your own AI assistant to use them. Any figures in the guide only show how much detail to aim for. They are not benchmarks. This is educational material and makes no promise of any business result.

Instant digital download after purchase. Re-download for as long as this product stays listed on Whop.

Start free with Module 1 of the Innovation Unpacked Mastermind: https://whop.com/biz_sUpPnHGJUwoHnw/iu-mastermind-module-1/

Prove your idea is worth building, step by step, in the Innovation Unpacked Mastermind: https://pjtbd.com/courses

By Mike Boysen, Innovation Unpacked. Copyright © 2026 Practical JTBD, LLC. All rights reserved.