You have an idea, and you have already talked with a few people about the problem behind it. Now you want numbers: how many people feel the same way, how much it matters to them, how well today’s options work, and what they would pay.

What you get

• 9-page PDF with one copy-paste prompt that writes your survey and analysis plan
• Four fill-in inputs and a start-here page (Five Whys and Socratic questions)
• The six kinds of results in plain words, with a simple opportunity score formula
• A made-up example, a before-you-send checklist and steps for reading the answers

Who it is for

Founders, product people and innovators who have an idea, have already talked with real customers, and want to plan a survey that counts what matters.

You need your own AI assistant to use the prompt. A survey counts what you already know to ask about, so talk with real people first. This is educational material and makes no promise of any business result.

Instant digital download after purchase. Re-download for as long as this product stays listed on Whop.

Start free with Module 1 of the Innovation Unpacked Mastermind: https://whop.com/biz_sUpPnHGJUwoHnw/iu-mastermind-module-1/

Prove your idea is worth building, step by step, in the Innovation Unpacked Mastermind: https://pjtbd.com/courses

By Mike Boysen, Innovation Unpacked. Copyright © 2026 Practical JTBD, LLC. All rights reserved.