Test an idea yourself before you build anything. This is the full Innovation Unpacked Mastermind: all 13 Modules, with video lessons and 142 templates in total. Modules 1 and 13 are free on their own, so you can try them first. The Modules in between come only with this course.

What’s inside:
Module 1 (free): Find the one truth your idea rests on, with no product in it.
Module 2: Name the job and the one person who does it.
Module 3: Draw the job as a normal Tuesday and see where it breaks.
Module 4: Put a number on the gap, and be ready to kill the idea.
Module 5: Group the pain, then talk to a real person.
Module 6: Check whether the shape of the work can flip.
Module 7: Read the 154 Levers so you pick from the full list.
Module 8: Pick one lever and one growth path.
Module 9: Work out who pays, and what keeps copycats out.
Module 10: Attack your own model as prosecutor, defender and judge.
Module 11: Design a by-hand test with go, stop and change lines.
Module 12: Turn the test into a thin story board and a first release.
Module 13 (free): Pack it all on one page and name the market signal.

Every lesson starts from a real problem and ends with a template you fill in. One purchase gets you every Module.