Most ideas start as a tool: an app, a gadget, a service, a feature. Tools change. The job people are trying to get done stays. This short guide shows you why to start from the job and how to tell a job from a tool.

What you get

• 8-page PDF, no AI prompts
• The vanish test, shown on four made-up examples
• A swap-the-tool exercise with fill-in boxes
• A six-question yes or no check, plus a look at the nine phases of a finished job map (names only)

Who it is for

Founders, product people and innovators who have an idea and want a quick way to see whether they are describing a job or a tool.

The yes or no check is a quick filter. It does not prove your description is right. This is educational material and makes no promise of any business result.

Instant digital download after purchase. Re-download for as long as this product stays listed on Whop.

Start free with Module 1 of the Innovation Unpacked Mastermind: https://whop.com/biz_sUpPnHGJUwoHnw/iu-mastermind-module-1/

Prove your idea is worth building, step by step, in the Innovation Unpacked Mastermind: https://pjtbd.com/courses

By Mike Boysen, Innovation Unpacked. Copyright © 2026 Practical JTBD, LLC. All rights reserved.