I met a woman who runs an empanada business — pickup only, no storefront, no POS. Every single order comes through WhatsApp: customer texts, she replies with the menu, they go back and forth on flavors and pickup time, she confirms manually. Multiply that by 30-40 orders a day and she's basically running customer service full-time instead of cooking.

This is the reality for most independent local vendors — home bakers, food stalls, small shops. They don't need a custom app or a $10k website. They need:

• A menu customers can browse without texting

• A way to select items and submit an order without a phone call

• One link they can drop in their Instagram bio or WhatsApp status

That's it. No inventory software, no POS terminal, no monthly SaaS bill built for a business 100x their size.

If you're thinking about starting an agency, this is a real, underserved niche: local vendors who are one simple ordering page away from getting hours back in their day. You don't need to build custom software — you need to package something simple, sell it as a managed service, and actually onboard the person (most of them won't do it themselves, they need someone to just handle it).

Started doing exactly this under Jepsy. Happy to share what's working if anyone's building something similar.