You have a software product. Now turn it into a business.

Build Your Software Business is JetPoint’s practical programme for founders who want to turn a working product into something people consistently buy, use and keep paying for.

You will build the commercial system around your product, including:

• Positioning and an offer customers understand and want

• Pricing and packaging that makes sense for your market

• A clear ideal customer and a repeatable way to reach them

• A sales funnel that turns attention into customers

• Distribution and growth channels you can actually execute

• Onboarding that gets customers to value quickly

• Retention systems that keep customers using and paying for the product

• Metrics that show what is working and where the business is leaking

• Operating systems for running and improving the business

• A clear plan for what to focus on as you grow

This is not a collection of startup theory. You will work directly on your own product and business throughout the programme.

By the end, you should have more than software. You should have an offer, pricing, acquisition funnel, growth strategy, retention system and operating model built around it.

The objective is simple: turn what you built into a business.