Most guys overthink door-to-door sales. They memorize a 3-minute script, freeze at the door, and quit after 10 houses.

Here's the framework I teach every guy who joins the Brotherhood — it works for lawn care, pressure washing, window cleaning, whatever you're selling:

The 15-Second Open:

"Hey, I'm [name] — I do [service] for a few homes on this street. Just finished up at [neighbor's address]. I had a quick opening this afternoon and wanted to see if you'd want me to knock yours out while I'm here."

That's it. No begging. No long pitch. You're a professional with limited time.

Why it works:

• Social proof (you just did their neighbor's house)

• Urgency (you have a "quick opening")

• Low pressure (you're offering, not asking)

Most guys who use this close 3-5 doors out of every 20 they knock. At $150-200 per job, that's $450-1,000 in a single day.

The difference between the guys making money and the guys still "thinking about it" is one thing: they actually went and knocked.

If you want the full script library, objection handlers, and a group of guys doing this every day — that's what JMT Brotherhood is for.