Dormant vehicle enquiries do not need more noise. They need a disciplined next step.

Use this practical three-day system to audit 25 legitimate dormant enquiries, score each opportunity, send relevant human-reviewed follow-up, and finish with a next action, nurture date, or documented close reason.

WHAT YOU GET

• 14-page Lost-Lead Recovery Playbook
• Two-page printable Quick-Start Sheet
• Editable Excel tracker with 25 rows, dropdown statuses, automatic scoring, and a 72-hour scoreboard
• Recovery-message framework, seven recovery situations, and a redacted AI personalisation prompt

TIME REQUIRED

About 90 minutes on Day 1, 75 minutes on Day 2, and 60 minutes on Day 3. Start in roughly 30 minutes.

WHO IT IS FOR

Individual new-, used-, and fleet-vehicle salespeople working authorised enquiries. Not for purchased lists, bulk blasting, or spam.

AI supports the work; the salesperson uses judgement. Never put customer names, contact details, ID numbers, or finance details into public AI tools.

Johan Mulder brings more than 22 years of vehicle and fleet-sales experience, Ford Chairman’s Awards recognition, and approximately 15 years of Ford Academy Platinum membership.

Practical sales guidance only. No replies, appointments, deposits, finance approvals, or sales are guaranteed. Follow dealership policy, customer permissions, and applicable privacy rules.