Digital marketing is the promotion of products or services using online platforms and digital technologies. It includes strategies like search engine optimization (SEO), social media marketing, content creation, email campaigns, and paid advertising to attract and engage audiences. Unlike traditional marketing, it is measurable, data-driven, and allows precise targeting based on demographics, interests, and behavior. Its main goal is to increase brand visibility, generate leads, and drive sales through websites, social media, search engines, and mobile devices. In today’s digital world, it’s essential for businesses to connect with customers, build trust, and stay competitive in the online marketplace.