B2B Email Brief Pricing Ladder Masterclass
Build a 3-tier brief pricing ladder ā swipe file + tweet pack
Stop leaving money on the table with flat-rate email briefs.
This masterclass teaches you the exact pricing ladder framework used by top B2B email specialists to structure entry, mid, and premium brief packages ā so clients choose higher tiers by default.
What's inside:
š Pricing Ladder Design System ā A step-by-step methodology for building a 3-tier B2B email brief pricing structure. Learn anchor pricing psychology, deliverable stacking, and how to frame each tier so the middle option becomes the obvious choice.
š Case Study Swipe File ā 12 real-world B2B email brief pricing scenarios across SaaS, logistics, fintech, and professional services. See exactly how each ladder was structured, what the client paid, and why.
š¦ Post Tweet Promo Pack ā 30 done-for-you tweets to promote your new pricing ladder to B2B buyers on X. Tested copy angles: ROI framing, pain-point hooks, social proof, and direct response.
Who this is for: Email brief specialists, B2B copywriters, email marketing consultants, and agency owners ready to systematize and scale their pricing.