The playbook, prompt library, and 90-day calendar used by agencies charging $3-5k/mo — minus the retainer.
WHAT'S INSIDE
◆ The Local Business Content Playbook (PDF, 12 pages)
The complete framework. Who to target, what to post, the 5-3-2 content ratio, and niche-specific systems for real estate agents, restaurants, and service businesses. Written by someone who's watched hundreds of local accounts die from the same mistakes.
◆ The Prompt Library (Word doc, 60+ prompts)
Every prompt is a fill-in-the-blank template. Organized by niche and post type. Real estate: neighborhood posts, listing hooks, objection-busters. Restaurants: steam shots, dish stories, reservation pushes. Services: before-after case studies, customer questions, red-flag warnings. Plus universal prompts for hooks, bios, reels, and email.
◆ The 90-Day Content Calendar (Excel)
One spreadsheet. Three tabs — one per niche. 90 days of pre-planned posts with hook, format, best post time, and topic. Plus a post tracker with built-in save/share metrics so you know what's working by day 30.
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WHO THIS IS FOR
→ Real estate agents who want to own their zip code, not just post listings into the void
→ Restaurant owners who are sick of posting plated photos that do nothing for covers
→ Plumbers, electricians, cleaners, accountants — anyone selling a service where trust is the product