Why does a Birkin bag cost $10,000 — and why does Costco sell everything for almost nothing and still make billions? They're not opposites. They're two versions of the same strategy. Once you understand the Price-Volume Tradeoff, every pricing decision starts making a different kind of sense.

📘 WHAT YOU'LL LEARN

• How profit is determined by the relationship between gross margin and sales volume

• Why Hermès deliberately limits supply to protect perceived value — and why that's not a mistake

• How Costco and Amazon Basics use the Flywheel Effect to dominate through volume

• How to evaluate which pricing strategy fits any product based on emotional value, market size, and brand recognition

📦 WHAT'S INCLUDED

• 14-page visual PDF covering the full Price-Volume Tradeoff framework

• Real-world case studies: Hermès, Costco, and Amazon Basics

• Visual comparison chart and demand curve diagram

• The White T-Shirt Challenge reflection activity

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