Most strategists undersell themselves by 40-60%. They take low-paying gigs, struggle to land retainers, and burn out chasing the next client.
This is the playbook I’ve used for seven years to land creative strategy clients, charge real rates, and keep them paying.
What’s inside:
Broad vs niche, and how to pick
How to build a portfolio
How to package and price your offer
Where to find clients (inbound + outbound)
How to use X to get inbound (profile + content pillars + posting)
How to close the deal
How to keep clients
The first 90 days plan
Bonus: my automated invoice and contract skill.
For: strategists who want their first 3 clients, junior or mid strategists who want senior rates, and freelancers ready to stop trading hours for retainer revenue.
Not for: anyone looking for a magic cold-email template. The work is real. Run the plan, the clients come.