Your business goals and offers

Ideal customer search behaviour

Competitor performance

Current online visibility

Market demand and keyword patterns

Campaign structure (Search, Display, Performance Max, YouTube, Shopping, etc.)

Goal alignment (leads, sales, traffic, awareness)

Budget allocation and bidding strategy

Funnel design for cold → warm → hot audiences

Keyword research and clustering

On-page recommendations (titles, meta descriptions, headings)

Technical SEO checks (speed, mobile readiness, indexing health)

Content roadmap for long-term ranking

Competitor gap analysis

Keyword targeting

Ad group structure

Compelling ad copy

Extensions (sitelinks, callouts, structured snippets, etc.)

Conversion tracking setup

Audience signals and remarketing lists