A device quote looks simple. A price, a forecast, a monthly payment that fits. The real bill arrives later: consumables, service contracts, operator qualification, the exit clause nobody read.

The Real Bill is a working method, not a brochure. Five tests, in the order that protects you:

1. Cost. Price the device, not the promise.

2. Calendar. Map utilisation before the forecast.

3. Contract. Read the terms like an operator.

4. Clock. Set the payback window strict, judge by margin.

5. Call. Approve only when it survives reality.

You get the e-book (method, worked example, the trap patterns sales forecasts hide), the device payback checklist, the proposal comparison worksheet, and the go-or-no-go decision sheet, plus the interactive payback calculator.

Written by Mina Husic, former Managing Director of a device distributor across Germany and Austria. She has built the proposals clinic owners receive. This is the view from the other side of the table.

Founding launch: EUR 99 instead of EUR 149 for the first 50 buyers.