A workbook for handmade sellers to decide which listings deserve video first, which ones can wait, and whether the effort is actually worth it.

What's inside:

1. Video ROI Reality Check Scorecard — Rate effort, product type, current listing weakness, and likely conversion lift for any product listing.

2. Effort vs. Return Checklist — Compare the time investment of making a video against the expected benefit, so you never waste hours on low-impact content.

3. Product Priority Sorter — Identify which handmade items in your shop need video first, based on traffic, price, and visual complexity.

4. Listing Weakness Audit — Spot where video might help most: poor photos, confusing descriptions, low conversion rates, or high bounce.

5. Conversion Lift Estimate Guide — Judge the likely impact of adding video before you ever hit record.

6. Go / No-Go Decision Framework — A clear yes-or-no decision tool for whether a video project is worth starting right now.

7. Next Best Video Project Plan — Organize your next listing to film with a simple, repeatable planning template.

You'll walk away with: A confident standard for choosing video projects and less wasted time on videos that don't move sales.

Format: Instant lifetime access to the Video ROI Reality Check Workbook (PDF), fillable version, and companion decision tools.