These are high-intent homeowner leads generated through active campaigns targeting individuals with an active mortgage.

Every lead includes:

• Confirmed homeowner status

• Approximate mortgage balance range

• Monthly payment bracket

• Income situation

• Basic health qualification questions

• Coverage intent timing

• Full contact information

• SMS-verified phone number

These are not cold data lists. These are consumers who voluntarily completed a multi-step form requesting mortgage protection information.

Health questions are pre-collected to help you quickly identify day-one approval opportunities and eliminate obvious declines before you dial.