"The Fractional Executive Field Guide" is a practical manual for senior leaders transitioning from traditional W2 employment to high-ticket, retainer-based consulting. It provides a roadmap to earning $3,000β$15,000 per month per engagement by selling high-level expertise rather than hourly labor.
The guide covers:
Specialized Positioning: Moving from generalist roles to high-demand niches.
Value-Based Pricing: Transitioning to monthly retainers.
Pipeline Strategy: Landing clients via network activation and LinkedIn.
Business Operations: Managing multiple clients and scaling a solo practice or firm.