Before you sign any joint venture revenue split, run this 60-second test:

1. Can you name the exact % out loud, right now?

If you're saying "we'll figure it out" or "whatever's fair," stop. Write the number down before you promote anything together.

2. Is the split based on net or gross revenue?

These are wildly different numbers once you factor in payment processing fees and refunds. Define it explicitly — "net" or "gross" — in writing.

3. Does the % match who's doing the actual work?

A partner providing the product + fulfillment + support should usually get a bigger cut than a partner sending two promotional emails. Tie the split to contribution, not just enthusiasm.

4. Is there a payout cadence and method named?

"I'll send it over" is not a payment term. Name the platform, the schedule (weekly/monthly), and stick to it.

5. Is there an exit clause?

Every partnership should have an agreed way to end cleanly. Without it, disagreements turn into resentment instead of a simple wind-down.

If you can't answer all 5 in under 60 seconds, you're not ready to launch the JV yet — get it in writing first. A one-page agreement takes 10 minutes to draft and saves weeks of disputes later.