Most small businesses overthink social media. You don't need 30 posts a month. You need 3 that actually work.

Here's the formula I give to every business owner I work with:

Post 1: The "Behind the Scenes"

Show your process. Packaging orders, setting up for the day, making the product. People buy from people, not logos. Film it on your phone — raw beats polished every time.

Post 2: The "Quick Tip"

Share one thing you know that your customer doesn't. A barber could post "how to maintain your fade between cuts." A bakery could post "how to store bread so it stays fresh for a week." This builds trust faster than any ad.

Post 3: The "Social Proof"

Screenshot a review. Film a customer reaction. Repost someone tagging you. If you don't have any yet — ask your last 3 customers to leave one. Most people will say yes if you just ask.

That's it. 3 posts. Film them all in one sitting if you want. Consistency > perfection.

I break down strategies like this every week inside Kuys Media — it's free to join if you want the full playbook. 👇