Most "AI marketing prompts" floating around are written by growth marketers who've never read a single bar advertising rule. Attorneys use them, get a cease-and-desist from their state bar, and swear off AI entirely.

The actual problem isn't AI — it's that generic prompts don't account for things like:

• Guaranteeing outcomes in ad copy (banned in most states)

• Testimonials without required disclaimers

• "Free consultation" language that trips advertising-as-solicitation rules

• Case results without the mandatory context disclaimers

I built a prompt kit specifically for personal injury, family, business, and real estate attorneys that bakes in the compliance guardrails — intake scripts, ad copy, review requests, and local SEO frameworks that are actually safe to publish under your bar's rules, not just what sounds good.

If you're running your own firm's marketing without a compliance team behind you, this is worth a look.