A ready-to-use workbook for organizing, classifying and tracking keywords on App Store and Google Play. You paste raw exports from your research tool (volume, reach, difficulty, KEI, relevancy, rank). iOS keywords are then tagged by Category and Match Type, and Android keywords are grouped into clusters. Rank tracking marks each keyword as improved or declined automatically, and a separate daily tab tracks organic keywords and ASA ad groups.

It holds about 1,500 iOS rows and 1,000 Android rows.