Learn to set up and optimize Facebook Pixel and Conversions API tracking from scratch. This self-paced course walks you through Business Manager configuration, server-side event implementation, and iOS 14+ privacy compliance so you can capture accurate conversion data and scale ad campaigns with confidence.

Whether you’re a freelancer managing client accounts or an in-house marketer, you’ll debug common tracking issues, validate event quality, and eliminate duplicate events that waste ad budget. Use the included client audit checklist to audit existing tracking setups and identify quick wins.

What you get:

• Complete Facebook Business Manager and Pixel setup guide
• Standard and custom event implementation walkthrough
• Server-side tracking with Conversions API step-by-step
• Event Match Quality troubleshooting and optimization
• Fixing duplicate events, misfires, and data discrepancies
• iOS 14+ privacy changes and workarounds
• Client tracking audit checklist (PDF)
• Private chat support for course questions