A comprehensive course for marketers, founders, and SEO specialists who want to go beyond basic link building. You’ll learn how to architect viral loops — the precise mechanics behind referral systems that turn every user into an acquisition channel.

What you’ll master:
• Viral loop architecture — design loops that sustain K-factors above 1.0
• Incentive engineering — build reward structures that drive sharing behavior
• Share trigger psychology — identify and exploit the moments users are most likely to refer
• K-factor optimization — measure, model, and systematically improve your viral coefficient
• Channel-specific loop design — tailor referral mechanics for SEO, social, email, and product
• Compounding loop systems — stack multiple loops to create exponential growth flywheels
• Real-world teardowns — dissect the referral engines behind Dropbox, Uber, Morning Brew, and more

This isn’t theory. Every module includes implementation templates, tracking frameworks, and live examples you can deploy immediately. Built by an SEO specialist who’s engineered referral systems generating millions of organic visits.