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"content" : "I've built websites for small businesses for years, and the same 3 mistakes show up over and over:\n\n1. No clear call-to-action above the fold. Visitors land on your site and have to scroll to figure out what you actually want them to do. Fix: one clear CTA button visible immediately.\n\n2. Design that looks like a template. Customers can tell. If your site looks identical to 500 others, it erodes trust before they even read your copy.\n\n3. Slow load times killing conversions. Every extra second of load time costs you visitors — especially on mobile, where most local searches happen.\n\nIf you're a small business owner and your site isn't pulling its weight, it's usually one of these three things. Happy to take a look and tell you what's holding yours back.",

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"title" : "Why most small business websites fail to convert (and how to fix it)",

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I've built websites for small businesses for years, and the same 3 mistakes show up over and over:

1. No clear call-to-action above the fold. Visitors land on your site and have to scroll to figure out what you actually want them to do. Fix: one clear CTA button visible immediately.

1. Design that looks like a template. Customers can tell. If your site looks identical to 500 others, it erodes trust before they even read your copy.

1. Slow load times killing conversions. Every extra second of load time costs you visitors — especially on mobile, where most local searches happen.

If you're a small business owner and your site isn't pulling its weight, it's usually one of these three things. Happy to take a look and tell you what's holding yours back.