A glow up guide for men: lose fat, build the V-taper and fix your skin, hair, style and photos, with calorie targets, a training programme and a 12-week plan.

When researchers asked people to rate men’s bodies, how strong a man looked explained more than 70% of the differences in attractiveness. Strength and leanness are the biggest levers you control. The Looks Protocol builds both, then fixes everything else people notice.

What’s inside (PDF, 39 pages, twelve chapters)

• Your numbers: calorie and protein targets from the Mifflin-St Jeor equation, corrected by your own weekly weigh-ins
• The V-taper programme: three sessions a week built on shoulders, back and chest, with sets, reps, progression and a home version
• Skin, hair, face and teeth: a three-minute skin routine, the haircut, stubble, brows and your smile
• Style: the fit rules, item by item
• Look taller: stand at your full height and dress to show every inch
• Photos: what the data says about the pictures that get likes
• The 12-week plan: one focus a week

Includes The Ascend Manual. One-time purchase: download it and keep it.

Founding offer: code FOUNDING takes 20% off any paid product until 30 November 2026, for the first 100 orders.

For men 18 and over. General education, not medical advice: if you have a health condition, talk to a doctor before you change how you eat or train.