Most store owners obsess over revenue. But revenue is a lagging indicator — by the time it drops, you're already in trouble.

After working with dozens of e-com brands scaling past $100K/mo, here are the 3 leading indicators that actually matter:

1. Customer Acquisition Cost Payback Period

Not just your CAC — how many days until a new customer pays back what you spent to acquire them. If this number is over 60 days, your cash flow will choke your growth before you hit 7 figures.

2. Email Revenue as % of Total

If email/SMS isn't driving at least 30% of your revenue, you're leaving money on the table AND making yourself dependent on ad platforms. One algo change = disaster.

3. Repeat Purchase Rate at 90 Days

Anyone can get a first sale with a good ad. The stores that actually scale have 25%+ of customers buying again within 90 days.

We built MarketEdge specifically to track and improve these three metrics for e-com operators. If you're serious about hitting 7 figures, the tools and community inside will get you there faster than figuring it out alone.