If you're taking any marketing class in college, these 5 frameworks show up everywhere — exams, case studies, group projects. Nail these and you'll have a serious edge.

1. The Marketing Mix (4Ps) — Product, Price, Place, Promotion. Sounds basic but professors love testing whether you can apply it to a real brand, not just define it.

2. SWOT Analysis — Strengths, Weaknesses, Opportunities, Threats. The go-to for any case study. Tip: most students write weak "Opportunities" — tie yours to actual market data and you'll stand out.

3. Porter's Five Forces — Competitive rivalry, supplier power, buyer power, threat of substitutes, threat of new entrants. Essential for any strategy or competitive analysis question.

4. STP (Segmentation, Targeting, Positioning) — This is the backbone of any marketing plan. Know how to segment a market, pick a target, and write a positioning statement.

5. The Consumer Decision Journey — Awareness → Consideration → Purchase → Retention → Advocacy. Professors want to see that you understand the full funnel, not just the sale.

If you want condensed study notes and exam packs that break down these frameworks (plus dozens more) with real examples and practice questions, that's exactly what I built AceKit for.